15, April 2025

A Research Study on Decline in Demand for Carbonated Drinks in Mumbai

VOLUME-11; ISSUE-4; APR-2025

Author(s): Dhanani Sana Arif

Authors Affiliations:

Asst. Professor, Smt Mithibai Motiram Kundnani College of Commerce & Economics, Bandra, Mumbai.

DOIs:10.2015/IJIRMF/202504018     |     Paper ID: IJIRMF202504018


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Abstract:   This study investigates the declining demand for carbonated soft drinks in Mumbai, a major urban hub in India, and analyzes the factors driving this shift. By focusing on Mumbai as India's commercial capital, the research sheds light on the wider societal movement toward health-conscious and environmentally sustainable lifestyles. The insights gained offer valuable information for manufacturers, public health advocates, and policymakers, highlighting the transformative effects of these trends on the beverage market in urban India.

       
Key Words: decline, carbonated drinks, health, youth, urban India, Mumbai, consumer behavior.

Dhanani Sana Arif(2025); A Research Study on Decline in Demand for Carbonated Drinks in Mumbai,  International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-4, Pp.133-137.          Available on –   https://www.ijirmf.com/

Proceedings Papers:

  1. Sharma, , & Shinde, B. (2023). Study of Customer’s Preference towards Carbonated/ Non-Carbonated Beverages in India. Asian Research Journal of Arts & Social Sciences, 19(4), 26–32.
  2. Elin, Zahra, Shoaib, Saniah, & Iqbal, May 2019 National Journal of Health Sciences 4(2):80-84

 

Web References:

  1. https://indiatoday.in/lifestyle/food/story/will-gen-z-spell-the-end-of-soft-drinks-in-india-2586977-2024-

08-24

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