15, March 2026

A STUDY ON CUSTOMER BEHAVIOUR ABOUT THE REPLACEMENT OF SYNTHETIC TEXTILES IN AUTOMOTIVE SEATING

VOLUME-12; ISSUE-3; MAR-2026

Author(s): 1. M.Sasikala and 2. Dr.K.Sangeetha

Authors Affiliations:

1. Research scholar, Department of Textiles and Apparel Design, Bharathiar University, Coimbatore, TamilNadu, India.

2.Professor and Head, Department of Textiles and Apparel Design, Bharathiar University, Coimbatore, TamilNadu, India.

DOIs:10.2015/IJIRMF/202603012     |     Paper ID: IJIRMF202603012


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As concerns about the environment and the depletion of petroleum resources have increased, so has the importance of natural fibres in textiles. Sustainable fibres have been promoted to researchers and the automotive industry as an alternative to traditional synthetic fibres. In addition to their exceptional mechanical and physical properties, natural fibres offer attractive properties that make them suitable for a variety of textile applications, such as reinforced composite materials used in automotive furnishings. This survey's main objective is to ensure consumer opinion and satisfaction with naturally colored textile fabrics for automotive applications made with recycled cotton fibres and sappan wood; these factors should be prioritized when developing a support system that satisfies customer needs. By assisting automakers in better understanding what customers actually need from their cars, our findings may facilitate the more targeted development and optimization of such natural sources, increasing product competitiveness and promoting the green transition. For this study, the intended customer base was given natural seat coverings in order to examine the elements that lead to the replacement of synthetic materials in automotive seats. The study also aimed to offer recommendations for more consumer demand research in the future.

Car furnishings, customer opinion, recycled cotton fibres, sappan wood, Seat covers.

M.Sasikala, Dr.K.Sangeetha (2026); A Study on Customer Behaviour About the Replacement of Synthetic Textiles in Automotive Seating, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-12, Issue-3, Available on –   https://www.ijirmf.com/

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