INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD

Abstract: This study examined the factors that have influenced the transformation of the Dagbon traditional dress code from cultural, religious, technological, and economic perspectives. The research adopted a qualitative design and collected data through semi-structured interviews, observation, and photographic documentation within the Dagbon Traditional Area of Northern Ghana. A total of 33 participants comprising elders, artisans, tailors, and young adults were purposively selected to provide diverse generational insights. Findings revealed that Islamic influence, particularly during the reign of Naa Ziaginaa, introduced modesty norms, gender differentiation, and religious symbolism into traditional attire. Modernisation and globalisation contributed to changes in colours, fabrics, sewing techniques, and garment styles, leading to hybrid forms that blend tradition with contemporary fashion. The study also found that transformation of the dress code has generated economic opportunities through trade, tourism, and diaspora markets, while simultaneously creating financial pressures linked to social expectations. Despite these changes, traditional attire remains a strong marker of identity and cultural continuity. The study concludes that the Dagbon dress code reflects ongoing negotiation between preservation and adaptation within a changing socio-cultural environment.