India is unmatched in variety and reflects a harmonious coexistence of many languages, cultures, and customs. From Gujarat in the west to Arunachal Pradesh in the east, the country presents a magnificent tapestry of geographical, cultural, linguistic, social, political, and historical diversity. From Jammu and Kashmir in the north to Kanyakumari in the south, with roots thousands of years old, India's cultural legacy attests to its historical significance. India is one of the world's most potent civilisations and among the oldest. Whether highlighting the philosophical profundity of the Vedas and Upanishads or the meticulously designed urban patterns of the Indus Valley Civilization, both underscore India's past as a birthplace of intellectual and spiritual thought. India, as the source of many major world religions like Hinduism, Buddhism, Jainism, and Sikhism, has a lasting impact on global ideas and behaviours by offering teachings grounded in non-violence, compassion, and self-realisation. The nation's cultural relevance derives from its ability to seamlessly blend its ancient traditions with contemporary sensibilities, encouraging practices like yoga, meditation, and Ayurveda, along with ideologies emphasising peace and harmony. These elements portray India as a vibrant centre for global arts, culture, and spirituality. Cultural diplomacy has enhanced India's soft power, illustrated by International Yoga Day, the influence of its diaspora, and the worldwide appeal of its cuisine and celebrations. Significant efforts are underway to preserve this heritage through digitising historical documents, restoration of monuments, and support for regional crafts. The advancement of cultural diplomacy goals heavily relies on the media. By amplifying India's cultural narratives, media channels help disseminate its legacy to a global audience. Strategic utilisation of digital platforms, social media campaigns, and international collaborations can enhance the exposure and influence of India's cultural wealth. Furthermore, the media's advocacy for India's rich traditions and values highlights its potential role as a primary driver of growth. This study discusses how cultural diplomacy through media can contribute to achieving the Viksit Bharat vision by 2047. It will explore the strategies, methods, policies, and initiatives undertaken by the Indian government to strengthen diplomatic ties with the global community. Additionally, it will emphasise the necessity of utilising digital channels and traditional media to enhance engagement with diverse audiences. This study clarifies how media can make Viksit Bharat more visible.