23, May 2025

The Power of Emotions on Brand Loyalty of consumers in Durable Industry

VOLUME-11; ISSUE-5; MAY-2025

Author(s): Gonela Avinash kumar, Sunkari SuneethaA

Authors Affiliations:

1Student, MBA, Vardhaman College of Engineering, Shamshabad, Hyderabad, India

2 Professor, MBA, Vardhaman College of Engineering, Shamshabad, Hyderabad, India

DOIs:10.2015/IJIRMF/202505010     |     Paper ID: IJIRMF202505010


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In the durable goods industry, where products are often with high-involvement and long-term investments, question arises about the power of emotions playing a pivotal role in shaping consumer brand loyalty. This study investigates how emotional engagement influences consumer decision-making and long-term attachment to brands in sectors such as automobiles, home appliances, and electronics. While functional attributes like quality and performance are critical, emotions like trust, pride, security, and satisfaction significantly enhance consumers' relationships with durable goods brands. Emotional connections fostered through personalized customer experiences, brand storytelling, and after-sales services contribute to sustained loyalty. The research examines consumer behavior specific to durable goods, exploring how emotional triggers influence repeat purchases, brand advocacy, and customer retention.

Storytelling, Empathy marketing, Emotional branding, building trust and Brand Loyalty

Gonela Avinash kumar, Sunkari Suneetha(2025);  The Power of Emotions on Brand Loyalty of consumers in Durable Industry, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-5, Pp.          Available on –   https://www.ijirmf.com/

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