27, June 2025

An analysis of Customer behaviour on internet marketing strategies

VOLUME-11; ISSUE-6; JUNE-2025

Author(s): Meghana M S

Authors Affiliations:

Assistant Professor, Vidyavardhaka First Grade College, Sheshadri Iyer Road, Mysore – 570021

DOIs:10.2015/IJIRMF/202506037     |     Paper ID: IJIRMF202506037


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Abstract: The article explores how internet marketing strategies influence customer behaviour using secondary data sources. The study examines various online marketing techniques such as social media, email marketing, influencer campaign and their impact on purchasing decisions. Data from industry reports and journals indicate s strong shift towards digital engagement. The findings help marketers better understand consumer expectations and improve strategy effectiveness.

       
Key Words: Internet, Marketing Strategies, consumer behaviour.

Meghana M S(2025); An analysis of Customer behaviour on internet marketing strategies, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-6, Pp.284-289.          Available on –   https://www.ijirmf.com/

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