27, June 2025
Exploring the Intersection of Fashion and the Metaverse
Author(s): 1. Annie Ali, 2. Deepshikha Sahu
Authors Affiliations:
1, 2Assistant Professor, Amity School of Fashion Technology, Amity University, Chhattisgarh, India
DOIs:10.2015/IJIRMF/202506036 | Paper ID: IJIRMF202506036Abstract
Keywords
Cite this Article/Paper as
References
Abstract: This study digs into how the metaverse shakes up fashion merchandising, exploring how virtual spaces sway consumer choices and shape brand ties. Instead of following a strict roadmap, I looked at things like consumer surveys, focus groups, and case studies of fashion brands that have stepped into these digital realms, and, in many cases, the immersive experiences seem to boost brand loyalty and spark real consumer interaction. Consumers end up interacting more actively with fashion brands in these virtual setups—thanks in part to personalization, social exchanges, and some fresh branding moves. Interestingly, these outcomes aren’t limited to just fashion; they offer hints for other fields too, like healthcare. In most cases, as healthcare increasingly leans on digital platforms and virtual spaces for patient engagement and info sharing, the strategies noted here might help health brands earn trust and enhance patient experiences online. Overall, this work not only deepens our grasp of marketing dynamics in the metaverse but also suggests that ideas from virtual fashion might well pave the way for new communication approaches in a wide range of industries.
Key Words: Metaverse, Fashion Merchandising, Consumer.
Annie Ali, Deepshikha Sahu (2025); Exploring the Intersection of Fashion and the Metaverse, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-6, Pp.278-23. Available on – https://www.ijirmf.com/