31, July 2025

Elastic Demand, Automated Supply: Emerging Employment Challenges

Author(s): Dr. Deepa N R

Authors Affiliations:

Assistant Professor in Department of Economics

The Gandhigram Rural Institute (DTBU), Gandhigram, Dindigul district

DOIs:10.2015/IJIRMF/202507035     |     Paper ID: IJIRMF202507035


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The integration of automation into production processes has significantly transformed labour markets across the globe. This article explores the intricate relationship between employment, automation, and the elasticity of demand for goods and services. As industries adopt labour-saving technologies to improve efficiency and reduce costs, there are significant implications for both skilled and unskilled labour. However, the effect of automation on employment depends heavily on the elasticity of demand for the final goods produced. Using a mixed-method approach, including secondary data analysis and econometric modelling, this study investigates how demand elasticity moderates the employment impact of automation across various industries. The findings suggest that industries with elastic demand may experience net employment gains, whereas those with inelastic demand often show workforce displacement. The study contributes to labour economics by highlighting nuanced interdependencies among technology, consumer behaviour, and job dynamics.

Employment, Automation, Demand Elasticity, Labour Market, Technological Unemployment, Industrial Restructuring, Productivity, Skill Polarization

Dr. Deepa N R (2025); Elastic Demand, Automated Supply: Emerging Employment Challenges, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-7, Pp. 238-241.         Available on –   https://www.ijirmf.com/

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