11, August 2025
E-commerce Trends and Consumer Behavior in India: A 2025 Perspective
Author(s): Dr. Rakeshkumar C. Patel
Authors Affiliations:
Associate Professor, Dharmsinh Desai Institute of Commerce, Nadiad, Gujarat, India.
DOIs:10.2015/IJIRMF/202508015 | Paper ID: IJIRMF202508015Abstract
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Abstract: India's e-commerce sector is undergoing a significant transformation, marked by rapid growth and dynamic shifts in consumer behavior. This paper explores the key trends shaping the Indian e-commerce landscape in 2025 and analyzes their impact on consumer purchasing patterns. The study, based on a review of recent industry reports and academic literature, highlights the emergence of disruptive models such as quick commerce (Q-commerce), trend-first commerce, and hyper-value commerce. It examines how technological advancements, including AI-driven personalization and the rollout of 5G, are enhancing the online shopping experience. Furthermore, the paper delves into the nuances of Indian consumer behavior, which varies significantly across demographics like Gen Z, regions, and city tiers. Key findings indicate a move towards sustainability, a preference for digital payments, and the growing influence of social commerce. The paper conducts a SWOC analysis to identify the strengths, weaknesses, opportunities, and challenges within the sector. It concludes with strategic recommendations for businesses to navigate this evolving market, emphasizing the need for localization, technological adoption, and customer-centric strategies to foster growth and loyalty.
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Key Words: E-commerce, Consumer Behavior, India, Quick Commerce, Digital Marketing, Gen Z, SWOC Analysis, Online Shopping.
JEL No: L81, M31, D12
Dr. Rakeshkumar C. Patel (2025); E-commerce Trends and Consumer Behavior in India: A 2025 Perspective, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-8, Pp.120-124.     Available on –  https://www.ijirmf.com/