INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD

Abstract: Culture forms the core of tribal identity, encompassing language, rituals, kinship, value systems, and collective memory. The Kurichiya tribe of Wayanad represents one of the most distinctive indigenous communities in Kerala, characterized by matrilineal descent, joint family organization, agricultural self-sufficiency, archery traditions, rich oral literature, and a deeply rooted ritual system. Historically, their social life revolved around clan solidarity, customary leadership, collective labour, and strong moral values such as honesty, religiosity, and social discipline. However, processes of marginalization, economic transformation, land-use changes, restrictions on hunting, and increasing interaction with mainstream society have contributed to gradual shifts in their cultural practices, family structures, food habits, and traditional medical knowledge systems. This study examines the cultural dimensions of the Kurichiya community with special reference to the transformative role of Oorukoottam as a participatory institutional mechanism. The introduction of Oorukoottam created a structured platform for collective decision-making, community interaction, and cultural deliberation, thereby revitalizing community participation and strengthening cultural identity. By situating cultural change within the framework of institutional intervention and community participation, the study argues that Oorukoottam has played a crucial role in reinforcing collective identity, cultural awareness, and social cohesion among the Kurichiya. The findings contribute to broader discussions on how community-based governance mechanisms can support cultural resilience while accommodating social transformation in tribal societies.