20, July 2026

A Study on Customer Satisfaction towards Life Insurance Policies at Satna city

VOLUME-12; ISSUE-7; JULY-2026

Author(s): 1. Mr. Bal Krishna Prajapati, 2. Mansi Gautam

Authors Affiliations:

  1. Research Scholar ,department of business administration,APSU,Rewa, M.P.

2. Student BBA ,VIMS ,SATNA, M.P.

DOIs:10.2015/IJIRMF/202607007     |     Paper ID: IJIRMF202607007


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Customer satisfaction plays a vital role in the success and sustainability of life insurance companies, particularly in a competitive and service-oriented market. The present study aims to examine the level of customer satisfaction towards life insurance policies in Satna city. The study is based on primary data collected through a structured questionnaire from 130 policyholders using convenience sampling. Percentage analysis has been employed to analyze factors such as policy awareness, premium affordability, service quality, claim settlement, and overall satisfaction. The findings reveal that while customers are generally satisfied with life insurance services, improvements are required in claim processing and customer support services. The study provides useful insights for insurers to enhance customer satisfaction and retention.

Customer Satisfaction, Life Insurance, Policyholders, Service Quality, Satna City

Mr. Bal Krishna Prajapati, Mansi Gautam (2026); A Study on Customer Satisfaction towards Life Insurance Policies at Satna city, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-12, Issue-7, Available on –   https://www.ijirmf.com/

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