A Study on Investors Perception and Attitude Towards Socially Responsible Investment
Author(s): Miss. Sunitarani Behera, Mr. Krushnakanta Sahu
Authors Affiliations:
1. M.Com, Ravenshaw University, Cuttack; 2. PhD Scholar, KIIT Deemed to be University, Bhubaneswar
DOIs:10.2015/IJIRMF/202509013 | Paper ID: IJIRMF202509013Socially Responsible Investing (SRI) has emerged as a prominent strategy for investors seeking to align financial objectives with ethical, environmental, social, and governance (ESG) considerations. Socially Responsible Investment (SRI) means investing in companies, organisations, or funds that not only provide financial returns but also strategies involve choosing companies that prioritize social justice, ethical beliefs, environmental sustainability and corporate responsibility. In other words, it is an investment strategy that balance financial profit with positive social impact. Despite the increasing popularity of SRI, its market performance remains a subject of debate. Some studies suggest that socially responsible investments can match or even outperform conventional portfolios due to strong corporate governance, risk mitigation, and long-term sustainability factors. However, others argue that restricting investments based on ethical considerations may limit diversification and lead to lower returns. This study aims to explore the financial performance of SRI compared to traditional investment strategies, examining key factors that influence returns, risk profiles, and investor behavior. In addition, this paper tries to have a deeper insight into Indian investors’ awareness level and behaviours toward SRI.
Miss. Sunitarani Behera, Mr. Krushnakanta Sahu (2025); A Study on Investors Perception and Attitude Towards Socially Responsible Investment, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-9, Pp.101-105.     Available on –  https://www.ijirmf.com/
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