25, September 2025
AI-Driven Personalized Marketing: Real-Time, Cross-Platform Strategies and Privacy Implications
Author(s): Dr.Rajendra Prasad Vuppala,
Authors Affiliations:
Assistant Professor, Department of Commerce,
Vivekananda Government Degree College, Vidyanagar, Hyderabad ,India
DOIs:10.2015/IJIRMF/202509021 | Paper ID: IJIRMF202509021Abstract
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Abstract: Artificial Intelligence (AI) is transforming marketing by enabling highly personalized and data-driven campaigns. Real-time personalization allows marketers to adapt content instantly to customer behavior, while cross-platform personalization ensures a consistent experience across online, mobile, and offline channels. However, research on real-time personalization techniques, integrated cross-platform AI strategies, and the privacy implications of such personalization remains limited. This study examines the effectiveness of real-time AI personalization in enhancing customer engagement, develops a model for cross-platform personalization, and investigates customer perceptions and privacy concerns regarding AI-driven marketing. The findings aim to guide marketers in implementing effective, ethical, and consumer-trusted personalization strategies.
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Key Words: AI Personalization, Real-Time Marketing, Cross-Platform Strategy, Customer Engagement, Privacy Concerns, Ethical AI Marketing.
Dr.Rajendra Prasad Vuppala,(2025); AI-Driven Personalized Marketing: Real-Time, Cross-Platform Strategies and Privacy Implications, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-9, Pp.148-151.     Available on –  https://www.ijirmf.com/