5, July 2025

Attitude And Perception of Youth Towards Entrepreneurship with Special Reference to Palakkad District

VOLUME-11; ISSUE-7; JULY-2025

Author(s): INDU P.P.

Authors Affiliations:

Assistant Professor of Commerce, Government Arts & Science College, Pathirippala Palakkad, 678642 , Kerala

DOIs:10.2015/IJIRMF/202507004     |     Paper ID: IJIRMF202507004


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This study examines the Attitude and Perception of Youth towards Entrepreneurship in Palakkad district, Kerala. With rising interest in self-employment and start-ups, the research aims to understand how young individuals view entrepreneurship as a career option and the challenges they face. Using stratified random sampling, 115respondents across different occupational groups and regions (urban and rural) were surveyed. The results show a generally positive outlook toward entrepreneurship but highlight key barriers such as lack of capital, fear of failure, and limited support. The study suggests stronger awareness, education, and mentorship programs to promote youth entrepreneurship in the region.

Youth, Entrepreneurship, Attitude, Perception, Entrepreneurial Motivation, Government Support

INDU P.P. (2025); Attitude and Perception of Youth Towards Entrepreneurship with Special Reference to Palakkad District, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-7, Pp. 18-24.          Available on –   https://www.ijirmf.com/

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