25, September 2025

Awareness, Perception and Reality of Green Finance Among Common Investors

Author(s): Dr. Nidhi Shrivastava, Dr. Barnali Sarkar

Authors Affiliations:

1GNIOT Institute of Professional Studies, Greater Noida UP

2GNIOT Institute of Professional Studies, Greater Noida UP

DOIs:10.2015/IJIRMF/202509009     |     Paper ID: IJIRMF202509009


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Abstract:  India’s financial and fiscal ecosystem is undergoing rapid transformation, with green finance emerging as a crucial driver for funding sustainable development initiatives. Recognizing its importance, the government has introduced multiple schemes and projects to encourage the adoption of green financing practices. Against this backdrop, the present study explores the level of awareness, perception, and practical realities of green finance among common investors, who significantly influence the nation’s economic growth. The enquiry is conducted using two structured questionnaires designed to capture investor knowledge, attitudes, and investment behaviors. By analyzing these perceptions, the study aims to enrich the discourse on sustainable finance adoption while highlighting strategies to strengthen financial literacy and foster greater participation in green investment practices among the general public.

   
Key Words: eco-friendly banking, Green finance, Investors.

Dr. Nidhi Shrivastava, Dr. Barnali Sarkar (2025); Awareness, Perception and Reality of Green Finance Among Common Investors, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-9, Pp. 68-76         Available on –   https://www.ijirmf.com/


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