20, April 2025

Cost reduction strategies used by Apple Inc and its impact on profit growth

Author(s): Bhuvana Dharshani.M

Authors Affiliations:

3rd year student , BBA LLB(HONS) ,School of excellence in law , Chennai , Tamil Nadu

DOIs:10.2015/IJIRMF/202504048     |     Paper ID: IJIRMF202504048


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Apple Inc. has consistently demonstrated remarkable financial success, and this research aims to uncover the key factors and nuanced strategies that have fueled its growth. This study explores the cost reduction strategies employed by Apple Inc., which have played a significant role in making the company one of the most profitable in the world. By analyzing the techniques and strategic approaches used by Apple to maintain effective cost control, the study offers insights into how businesses can navigate economic uncertainty and sustain profitability. Apple's supply chain management, which is a vital part of its cost-cutting and operational efficiency initiatives, receives special attention.This analysis serves as a valuable resource for businesses seeking to enhance their financial performance through effective cost management and innovation.

Financial success, operational efficiency , profitability, cost-saving measures.

Bhuvana Dharshani M.(2025); Cost reduction strategies used by Apple Inc and its impact on profit growth, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-4, Pp.334-340.          Available on –   https://www.ijirmf.com/

Journal Papers:

1. Letícia da Sila,,sep 2023:A study on Apple and its actions in retail marketing , Seven Publicações Ltda, CNPJ, chapter 72.

2. Tushar Goyal , Prof. Himanshi Gaur 2023:“A Study on Marketing Strategies of Apple” . International Journal for Multidisciplinary Research, Volume 5, Issue 2 .

3. Ninad Hiremath, Nimisha Gupta, July – 2022 :Marketing Strategies used by Apple to Increase Customer Base . International Journal of Innovative Science and Research Technology , Volume 7, Issue 7 , 1293- 1297.

4. Brian Masi :, Strategic Analysis of Apple Inc , Capstone Strategy Course (MGT440).

5. Abdulla Aljafari, (2016): Apple Inc. industry analysis business policy and strategy International Journal of Scientific & Engineering Research, Volume 7, Issue 3, 406- 441

6. Bankole, Bamidele Ayotunde , 2022/2023 : “Pricing Strategy and Market Leadership: A Roadmap for Apple Inc”.Ahmadu bello university .

 

Web References:

• https://thinkremote.com/apple-cost-cutting-measures/

• https://www.researchgate.net/publication/375551855_The_Successful_Marketing_Strategy_of_Apple

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• https://www.strategicsourceror.com/2011/10/isuccess-how-manufacturing-cost.html

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• https://www.researchgate.net/publication/369912553_Pricing_Strategy_and_Market_Leadership_A_Roadmap_for_Apple_Inc_Course_BUAD_807_Fundamentals_of_Marketing

• https://dazeinfo.com/2023/03/16/will-apples-two-new-cost-cutting-strategies-benefit-its-employees-or-draw-flak/

• https://sixcolors.com/post/2025/01/apples-reports-record-revenue-for-q1-2025/

• https://www.apple.com/


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