5, November 2026

CUSTOMER SATISFACTION IN AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO STAR MAHINDRA, SATNA, M.P

VOLUME-12; ISSUE-11; NOV-2026

Author(s): Ritam Mishra, Dr. Sneha Singh

Authors Affiliations:

1 Student, Department of Business Administration, Vindhya Institute of Technology and Science, Satna, MP

2Associate Professor, Department of Business Administration, Vindhya Institute of Management and Science, Satna, MP

DOIs:10.2015/IJIRMF/202611001     |     Paper ID: IJIRMF202611001


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Abstract:  Customer satisfaction plays a vital role in the success and growth of the automobile industry. Providing quality products, effective customer service, and reliable after-sales support helps automobile dealerships build customer trust and loyalty. The study focuses on Star Mahindra in Satna. It aims to evaluate customer satisfaction with the products and services offered by Star Mahindra, Satna. The study focuses on factors such as vehicle quality, pricing, staff behaviour, sales experience, and after-sales service. Primary data will be collected through questionnaires, while secondary data will be obtained from relevant books, journals, and other sources. The study aims to identify the major factors affecting customer satisfaction and suggest measures to improve service quality and customer relationships. The findings may help Star Mahindra, Satna, enhance customer loyalty and improve its overall business performance.

Customer satisfaction, Automobile industry, Star Mahindra, Satna, Service quality, Customer loyalty.

Ritam Mishra, Dr. Sneha Singh (2026); CUSTOMER SATISFACTION IN AUTOMOBILE INDUSTRY  WITH SPECIAL REFERENCE TO STAR MAHINDRA, SATNA, M.P, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-12, Issue-11, Available on –   https://www.ijirmf.com/

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