30, May 2026
Embedded Finance as a Catalyst for Business Model Innovation: A Literature- Based Study
Author(s): 1. Parvathy S, 2. Dr Nishad A
Authors Affiliations:
- Research Scholar, PG & Research Dept of Commerce, St Michael’s College, Cherthala
- Asssistant Professor, Dept of Commerce, SN College, Chempazhanthy
Abstract
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References
Embedded finance means integrating financial services such as payments, lending, insurance, investments etc into non-financial platforms to give a seamless user experience and hassle free service delivery. This integration is made by using API (Application Programming Interface)- based financial services i.e. essentially plug-ins that enable effortless access to financial services, products and capabilities within various platforms. This has emerged as a major business-model innovation that reshapes customer journeys and revenue models across industries. This paper aims to provide a literature-based analysis of embedded finance, working on industry reports and research papers to define the concept. The major components include embedded payments, lending, insurance, investing, banking-as-a-service. This works to identify enablers (APIs, BaaS, fintech partnerships) and possible problems (regulation, risk, data/privacy). Using secondary data from industry reports, academic articles, research papers on the area and market studies, this paper presents a thematic data analysis of embedded finance. An attempt has been made to interpret the findings in the context of business model innovation, and to provide actionable conclusions and act as a guide for future research.
Embedded Finance, Embedded Payments, Embedded Lending, Embedded Insurance, Banking-As-A-Service, Platform Banking, Embedded Finance Business Model, Financial Inclusion.
Parvathy S., Dr Nishad A. (2026); Embedded Finance as a Catalyst for Business Model Innovation: A Literature- Based Study, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-12, Issue-5, Available on – https://www.ijirmf.com/
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