INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD

Abstract: “Social entrepreneurship” refers to the process of combining resources and opportunity to address social problems. In order to combat poverty, marginalization, environmental degradation and the accompanying loss of personal integrity, social entrepreneurs focus on altering the institutions and behaviours that support these issues. They do this by creating business that is either for-profit or non-profit, but in both cases, their principal objective is to achieve long-lasting systemic change. The research gap of this paper is that there are many literatures on the role of entrepreneurship in rural development but a few are found on social entrepreneurship. The objective of the study is to analyze the situational factors motivating people to start social entrepreneurship in rural Odisha of Balasore District. The data collected from the secondary sources. It is purely a review article. The economy system of the state like Odisha has been well natured on the factors like Social and community-focused motivators, Institutional and support-based motivators, Economic and personal motivators.