31, July 2025

Netflix effects on media consumption and viewer behavior

VOLUME-11; ISSUE-7; JULY-2025

Author(s): 1 Dr.S.Yasmin, 2. Dr. T Dhurgaieswari

Authors Affiliations:

Assistant Professor, Department of Commerce, St. Joseph’s College for Women, Tirupur, Tamil Nadu, India.

2 Assistant Professor, Department of Commerce Hindusthan College of Science and Commerce, Erode, Tamil Nadu, India

DOIs:10.2015/IJIRMF/202507046     |     Paper ID: IJIRMF202507046


Abstract
Keywords
Cite this Article/Paper as
References
The rise of electronic commerce has been facilitated by the expansion of technological advancements and widespread internet access. Streaming services have been expanding ever since. Netflix is currently setting the standard for accessibility and immediacy among today's entertainment consumers. In 2009, they began offering online streaming services. Netflix, the most popular online streaming service, began offering high-quality online content. Therefore, the study aims to investigate Netflix users' viewing patterns
Netflix, electronic commerce, streaming services, viewer behaviour

Dr.S.Yasmin,  Dr. T Dhurgaieswari (2025); Netflix effects on media consumption and viewer behavior , International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-7, Pp. 302-305.        Available on –   https://www.ijirmf.com/

  1. A Study on Consumer Satisfaction towardsØ OTT Platforms: This study uses ChiSquare analysis to evaluate a cross tabulation
  2. This study analyzes customer satisfaction with OTT platforms in Coimbatore. It aims to understand which OTT platforms are most popular, and what factors influence people to prefer them
  3. N. Vasudevan, Ms. V. Amudhanila. (2020). Customer Gratification Towards Netflix – A Study With Special Reference To The Users In Chennai City. International Journal of Advanced Science and Technology, 29(12s), 478-487. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/22212
  4. https://en.wikipedia.org/wiki/Netflix
  5. Rubaid Ashfaq, Ms. Zeba Nabi, & Dr. Rohit. (2022). Artificial Intelligence and the Indian Media Industry: the Future is Now. Journal of Artificial Intelligence,Machine Learning and Neural Network (JAIMLNN) ISSN: 2799-1172, 2(06), 24–31. https://doi.org/10.55529/jaimlnn.26.24.31
  6. Ahuja, K., Bala, I. (2021). Role of Artificial Intelligence and IoT in Next Generation Education System. In: Al-Turjman, F., Nayyar, A., Devi, A., Shukla, P.K. (eds) Intelligence of Things: AI-IoT Based Critical-Applications and Innovations . Springer, Cham. https://doi.org/10.1007/978-3-030-82800-4_8
Post Views: 57

Download Full Paper

Download PDF No. of Downloads:10 | No. of Views: 54