21, July 2025
Recruitment Strategies at Birla Hospital, Satna, Madhya Pradesh: A Comprehensive Analysis
Author(s): 1 Tanu Sharma, 2 Dr. Sneha Singh
Authors Affiliations:
1 Student, Department of Business Administration, Vindhya Group of Institutions, Satna M.P, India
2Assistant Professor, Department of Business Administration, Vindhya Group of Institutions, Satna M.P, India
DOIs:10.2015/IJIRMF/202507023 | Paper ID: IJIRMF202507023Abstract
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Abstract: This research paper explores the recruitment strategies employed by MP Birla Hospital, a super-specialty healthcare hospital in Satna, Madhya Pradesh, India. Situated in a semi-urban region, the hospital faces unique challenges in at tracking and retaining skilled medical and non-medical professionals. Through a mixed-methods approach, including literature reviews, case studies, and hypo theoretical data analysis, this study examines the hospital’s recruitment processes, focusing on sourcing, selection, employer branding, and retention strategies. The paper highlights the integration of digital recruitment tools, community engagement, and competitive compensation packages tailored to the regional con text. Findings suggest that MP Birla Hospital leverages its affiliation with the Aditya Birla Group to enhance its employer brand while addressing challenges such as limited local talent pools and high turnover rates. Recommendations include adopting advanced HR analytics, fostering academic partnerships, and implementing employee wellness programs to sustain a robust workforce. This study contributes to the broader discourse on healthcare human resource man agreement in semi-urban India.
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Key Words:Â Recruitment Strategies, Healthcare Human Resources, Birla Hospital, Satna, Madhya Pradesh, Talent Acquisition.
Tanu Sharma, Dr. Sneha Singh (2025); Recruitment Strategies at Birla Hospital, Satna, Madhya Pradesh: A Comprehensive Analysis, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-7, Pp. 155-160.     Available on –  https://www.ijirmf.com/