28, May 2026

Research Paper on Factors Influencing Customer Loyalty on FMCG Products in Chennai City

VOLUME-12; ISSUE-5; MAY-2026

Author(s): Dr.V.Murugan, A. Manikandan

Authors Affiliations:

1 Associate Professor and Research Supervisor / PG & Research Department of Commerce / Rajeswari Vedachalam Government Arts College, Chengalpattu – 603001

2 Research Scholar, / PG & Research Department of Commerce / Rajeswari Vedachalam Government Arts College, Chengalpattu – 603001

DOIs:10.2015/IJIRMF/202605029     |     Paper ID: IJIRMF202605029


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Abstract:    This study examines the factors influencing customer loyalty towards Fast Moving Consumer Goods (FMCG) in Chennai city. The study is based on primary data collected from 150 respondents using a structured questionnaire. Statistical tools such as percentage analysis, Chi-square test, and ANOVA have been used for analysis. The findings indicate that factors such as brand, price, product quality, and customer satisfaction play a significant role in building customer loyalty. The study concludes that maintaining consistent quality and strong brand value is essential for sustaining customer loyalty in the competitive FMCG market

 

Key Words:  FMCG, Customer Loyalty, Products, Customer Satisfaction.

Dr.V. Murugan, A. Manikandan, (2026);  Research Paper on Factors Influencing Customer Loyalty on FMCG Products in Chennai City, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-12, Issue-5, Available on –   https://www.ijirmf.com/

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