Abstract:    In today's highly competitive, hypersensitive and digitally - driven market environment, it has become an imperative need on the part of the e-Commerce Sector to place undue importance on ensuring the convenience, anytime and anywhere accessibility and approachability to the goods and services for the customers aimed at achieving their higher level of satisfaction.

Unless the e-Retailing business operations are streamlined, enhancement of customer experiences remains to be a daytime dream and it is exactly here, the Artificial Intelligence has a pivotal role to play in making the customer journey more exciting and enticing.

Artificial Intelligence through Machine Learning (ML) and Natural Language Processing(NLP) and by ensuring the services of Chatbots has an undeniable role to play in providing the most pleasurable shopping experiences to the customers, facilitating in turn these customers get engaged and remain loyal to the e-Retailers helping them immensely in improving the sales through the repeat purchases made by these satisfied customers.

Keeping in view the enormous importance attached by the e-Commerce Sector to the Artificial Intelligence and Chatbots, the researcher through this paper is aimed at presenting lucidly the theoretical perspective of AI, AI-Enabled Chatbots, Service Quality of  Chatbots, their importance in enhancing the Customer Experiences (CEXs), Customer Engagement (CE) and Customer Loyalty(CL) resulting in the repeat purchases by the customers.