THE IMPACT OF DIGITAL HRMP ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE MOTIVATION
Author(s): Dr. B. HARIPRABHU DHAKAL, Dr. P. CHINNADURAI, Dr. C. VELAUDHAM
Authors Affiliations:
1Ph.D. Research Scholar, Dept. of Business Administration, Annamalai University, Annamalai Nagar-608002
2Associate Professor and Research Supervisor, Dept. of Business, Administration Annamalai University, Annamalai Nagar-608002
3Associate Professor, Dept. of Business Administration, Joseph Arts and Science College, Thirunavalur. Cuddalore – Dist., Tamilnadu
DOIs:10.2015/IJIRMF/202602006 | Paper ID: IJIRMF202602006Abstract: This study aims at investigating the impact of digital HRM on employee performance through employee motivation. Collecting data using a valid and reliable questionnaire from employees at Banking industry in Coimbatore district, the results show that digital HRM practices had significant effects on both employee motivation and job performance. Consequently, it was approved that employee motivation partially mediated the effect of digital HRM practices on job performance. Therefore, to ensure accurate and transparent evaluation of employee performance and to give them prompt feedback on their performance, organizations are asked to save time and money when conducting training sessions using digital methods. Theoretically, the study called scholars to carry out further research to examine how digital HRM methods affect employee outcomes like job satisfaction and attrition intention.
Dr. B. HARIPRABHU DHAKAL, Dr. P. CHINNADURAI, Dr. C. VELAUDHAM3 (2026); THE IMPACT OF DIGITAL HRMP ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE MOTIVATION, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-12, Issue-2, Available on – https://www.ijirmf.com/