28, May 2025
The Influence of Mass Media on Rural Women’s Social & Economic Development
Author(s): DR. RAJSHEKHAR MAVINAMAR
Authors Affiliations:
Associate Professor & Head Department of Sociology,
Shri Sangameshwar Arts and Commerce College, Chadchan, Karnataka.
DOIs:10.2015/IJIRMF/202505031 | Paper ID: IJIRMF202505031Abstract
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Abstract : Rural women's social and economic development is a crucial aspect of India's overall growth and development. Mass media is a significant role providing education to women in India. Education provides knowledge to the people. People derive knowledge from formal education and other media sources such as Social Network Sites, Newspaper, Radio, Cinema, Television, Exhibitions, and Museums. Media is considered as the fourth estate of democracy. It has become an essential part of our lives and serves in various forms like television, community radio, books, magazines, newspapers, mobile phones, the internet, etc. These different forms of media help to educate, inform and entertain our society. Mass media has been affecting the social lives of rural women. It plays a vital role in changing the personality of rural women as it influences their thinking and understanding level, thus, widening their mental horizons. The primary role of mass media is to inform and educate rural women. It also recognizes the problems of rural women which they confront in their daily life. The present paper has made an effort to know the impact of mass media on rural women. In this paper, an attempt has been made to know the level of media exposure of rural women of Babaleshwar Block of Vijayapur district in Karnataka and to understand how mass media is bringing the changes in their socio-cultural life.
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Keywords: Mass Media, Women and Rural Society.
DR. RAJSHEKHAR MAVINAMAR(2025); The Influence of Mass Media on Rural Women’s Social & Economic Development, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-5, Pp.193-197.     Available on –  https://www.ijirmf.com/