The Study on Content Marketing Strategies for E-Commerce in India
Author(s): 1.Dr. D. Silambarasan, 2.Dr. R. Raja, 3.Dr. U. Kalvikkarasi,
Authors Affiliations:
1Assistant Professor, Department of Corporate Secretaryship/ Saradha Gangadharan College, Puducherry
2Assistant Professor, Department of Management / Hindustan College of Arts and Science, Chennai
3 Kattumannarkoil Taluk, Cuddalore Dt, Tamilnadu
DOIs:10.2015/IJIRMF/202506053 | Paper ID: IJIRMF202506053The current study covers content marketing (CM) strategies for e-commerce in India. This study is considered secondary data. Data was collected from various e-commerce websites, articles, journals, etc. E-commerce CM is a strategy that uses content to promote and sell products or services on an e-commerce site. It involves creating and sharing relevant, valuable, and engaging content to attract and retain customers. The findings of the study show that e-commerce CM is a strategic approach that involves producing and distributing useful, relevant, and consistent content to attract and retain a target audience. It all comes down to providing relevant information to customers at various points in the purchasing process, including awareness, consideration, selection, and post-purchase. Finally, the study concluded that the most common types of content used in e-commerce are newsletters, social media posts, videos, infographics, and blog entries. A consistent CM for e-commerce avoids confusion, aligns a brand with its target audience, and adds value over time.
Dr. D. Silambarasan, Dr. R. Raja, Dr. U. Kalvikkarasi, (2025); The Study on Content Marketing Strategies for E-Commerce in India, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-6, Pp. 426-430. Available on – https://www.ijirmf.com/
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