30, January 2026

When Strategy Fails: A Conceptual Review of Managerial Blind Spots and Organizational Consequences

VOLUME-12; ISSUE-1; JAN-2026

Author(s): 1. Dr. V Lakshmi, 2. Dr R Raghuveer

Authors Affiliations:

1Assistant Professor, MBA, Rao Bahadur Y Mahabaleshwarappa Engineering College, Ballari, affiliated to VTU, Belagavi

2Faculty, MBA, Yuvarajas College (Autonomous), University of Mysore, Mysore

DOIs:10.2015/IJIRMF/202601035     |     Paper ID: IJIRMF202601035


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Strategic failure remains a persistent challenge in organizational management, often resulting from managerial blind spots—cognitive, perceptual, and behavioral limitations that prevent recognition of critical threats and opportunities. This conceptual paper synthesizes literature from strategic management, organizational behavior, and cognitive psychology to examine the antecedents and consequences of strategy failure. It develops a conceptual framework highlighting the role of managerial blind spots in the misalignment between intended strategy and organizational outcomes. The framework identifies key antecedents, including overconfidence, confirmation bias, and limited information processing, and demonstrates how these factors contribute to strategic misjudgments, operational inefficiencies, and long-term performance decline. By integrating insights from multiple disciplines, the study emphasizes the importance of awareness, structured decision-making, and organizational learning in mitigating strategy failure. The paper concludes with managerial implications for improving strategic foresight and outlines avenues for future empirical research to validate the framework and explore contextual factors influencing strategy execution.

Managerial Blind Spots; Strategy Failure; Strategic Management; Organizational Performance; Cognitive Bias; Decision-Making

Dr. V Lakshmi,  Dr R Raghuveer (2026); When Strategy Fails: A Conceptual Review of Managerial Blind Spots and Organizational Consequences, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-12, Issue-1, Pp.          Available on –   https://www.ijirmf.com/

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