30, March 2025

A study on consumer purchase behaviour of organic products in Coimbatore

VOLUME-11; ISSUE-3; MAR-2025

Author(s): 1 Dr. M.S Ranjith Kumar, 2 Mr. Jegan. S

Authors Affiliations:

1Professor and Head Department of Commerce BA, Dr. N.G.P Arts and Science College, Coimbatore, India

2Third Year B.Com. BA., Dr. N.G.P. Arts and Science College, Coimbatore, India

DOIs:10.2015/IJIRMF/202503016     |     Paper ID: IJIRMF202503016


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In urban areas like Coimbatore, there is a growing demand for organic products due to growing awareness of ethical consumption, environmental sustainability, and health. Customers are growing more aware of the factors that affect their purchases, includes health benefits, social media exposure, money, and education. This study analyses the main factors affecting Coimbatore consumers' decisions to purchase organic goods. In order to evaluate the connection between socioeconomic characteristics and consumer preferences, the study uses a quantitative methodology that includes surveys and statistical analysis. The results show that influencer recommendations and digital marketing significantly affect purchase decisions, even though awareness and affordability both play important roles.

Consumer behaviour, organic products, digital marketing, Coimbatore, sustainability, purchasing decisions, socio-economic factors.

Dr. M.S Ranjith Kumar, Mr. Jegan. S(2025); A study on consumer purchase behaviour of organic products in Coimbatore, International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-3, Pp.97-101.          Available on –   https://www.ijirmf.com/

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