20, June 2025

The Influence of Online Market on the Purchasing Habits of Consumers: with Reference to Meerut Region.

VOLUME-11; ISSUE-6; JUNE-2025

Author(s): Dr. Mohit Saharan, Ms. Preeti Singh, Ms. Nidhi Tomar

Authors Affiliations:

1.Associate Professor, Faculty of Commerce and Business, Vidya University, Meerut

2.Assistant Professor,  Faculty of Commerce and Business, Vidya University, Meerut

3.Assistant Professor,  Faculty of Commerce and Business, Vidya University, Meerut

DOIs:10.2015/IJIRMF/202506009     |     Paper ID: IJIRMF202506009


Abstract
Keywords
Cite this Article/Paper as
References

With the advent of the internet and a fiercely competitive market, traditional marketing tactics have been replaced by online marketing tactics. Online marketing covers a lot of ground, and in a market that is extremely competitive, it entails investigating business models with digital technologies that lower costs and allow businesses to grow internationally. Since consumers are more satisfied with online shopping and believe it to be safer than traditional marketing, online marketing has a larger chance of growing their business in the future.

Online marketing gives customers the chance to view the company's product information and compare products for themselves, giving them the freedom to choose and place orders whenever they want, anywhere, at any time. Consumers are becoming more interconnected every day due to updated technologies and increased internet usage, which has changed consumer behavior. As a result, organizations need to understand how consumers behave. This study examines how online marketing affects customer purchasing decisions in Meerut region.

Traditional marketing should soon give way to online marketing since it has a beneficial effect on customer purchasing behavior.

Online, Internet, Consumer, Behavior, Traditional

Dr. Mohit Saharan, Ms. Preeti Singh, Ms. Nidhi Tomar (2025); The Influence of Online Market on the Purchasing Habits of Consumers: With Reference to Meerut Region,  International Journal for Innovative Research in Multidisciplinary Field, ISSN(O): 2455-0620, Vol-11, Issue-6, Pp.59-66.         Available on –   https://www.ijirmf.com/

  1. Ryan Deiss, A., & Powell, L. K. (2015): The advantages of consumer perception, segmentation, and study on online buying behavior of consumers. Digital Marketing and Dummies
  2. Albani M and Henderson J (2016), “Creating Awareness among Buying Behavior of Consumers”, McKinsey Co.
  3. Ian Dodson K (2021), “The Art of Digital Marketing: The definitive guide for Creating Strategic, Targeted and Measurable Online Campaigns”pp125-142
  4. Venkata Krishna V, (2018), “Digital Marketing for Beginners: A Roadmap to Successful Career in Digital Marketing”, pp 9-18
  5. Scheinbaum A C, (2024), “Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series”.
  6. Impact Magazine: Marketing and Advertising news online, India.
  7. Digital Marketing Trends Magazine, India Edition, September 2021
  8. Indian Journal of Marketing, 2024 Edition

 

 

Post Views: 189

Download Full Paper

Download PDF No. of Downloads:15 | No. of Views: 167