Volume: 9 | Issue: 2 | Published in : FEB – 2023

COVER PAGE        Volume: 9 | Issue:  2 | February – 2023     ⇒  
PAPER / ARTICLE  TITLE – NAME OF AUTHOR – DOIs FULL TEXT Page No.
Study on Feminine approach in thematic novels of Anita Desai  —  Anil kumar

PAPER ID: IJIRMF202302001       DOIs:10.2015/IJIRMF/202302001

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1-4
The impact of IFRS adoption on foreign direct investment :  A review  —  Dr.Shobha B G , Simi Anto

PAPER ID: IJIRMF202302002       DOIs:10.2015/IJIRMF/202302002

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5-12
The group structure of finite regular ring elements  —  S. Meena

PAPER ID: IJIRMF202302003       DOIs:10.2015/IJIRMF/202302003

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13-17
JUDICIAL REVIEW OF PRESIDENT’S POWER IN INDIA: UNDER ARTICLE 72  —  Dr. Vivek

PAPER ID: IJIRMF202302004       DOIs:10.2015/IJIRMF/202302004

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18-20
UNESCO and Culture of Peace: An Overview  —  Dr. Arsheed Ahmad Ganie and Dr. Shallu Devi

PAPER ID: IJIRMF202302005       DOIs:10.2015/IJIRMF/202302005

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21-24
A study on status of IFRS adoption in south Asian countries with special reference to Indian context   —  Dr.Shobha B G ,   Simi Anto

PAPER ID: IJIRMF202302006       DOIs:10.2015/IJIRMF/202302006

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25-31
Metaverse: The Inevitable Marketing   —  Dr. R. Abinaya,   D.P Shalini 

PAPER ID: IJIRMF202302007       DOIs:10.2015/IJIRMF/202302007

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32-37
A Practical Application in Carbon Credit Accounting Practices with reference to Bharat Heavy Electricals Ltd   —   Dr.Rajarajeswari S.,
Sajith K. J., 

PAPER ID: IJIRMF202302008      DOIs:10.2015/IJIRMF/202302008

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38-43
A STUDY ON CONSUMER PREFERENCES TOWARDS EDIBLE OIL PURCHASING DECISION OF CENTRAL CHENNAI DISTRICT  —    Dr. P. Sathyanarayanan,  Priyea Dharshani B.

PAPER ID: IJIRMF202302009       DOIs:10.2015/IJIRMF/202302009

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44-50
​STUDY ON FINANCIAL IMPLICATION AND NEED FOR PRIVATE EDUCATIONAL INSTITUTIONS FOR PROFESSIONAL COURSE WITH SPECIAL REFERENCE TO CHENNAI CENTRAL DISTRICT   —  Dr. P. Sathyanarayanan,  Tharakeswaran S.

PAPER ID: IJIRMF202302010       DOIs:10.2015/IJIRMF/202302010

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51-55
A Study on Effective Communication that Influences a Relationship   —  Mrs.S.Anithalakshmi

PAPER ID: IJIRMF202302011       DOIs:10.2015/IJIRMF/202302011

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56-62
Awareness of Estate Surveyors and Valuers in Kaduna Metropolis on Secondary Mortgage Financing in Provision of Housing Units   —  SALAWU, Olukayode Adewuyi,  EBUGA, Emmanuel Attah,   BENSON Polycarp

PAPER ID: IJIRMF202302012       DOIs:10.2015/IJIRMF/202302012

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63-69
A STUDY ON PERCEPTION OF WOMEN CONSUMERS TOWARDS BARGUR TEXTILES MARKET, KRISHNAGIRI DISTRICT, TAMILNADU   —  Dr.S.M. Krishnan,   M.Lavanya

PAPER ID: IJIRMF202302013       DOIs:10.2015/IJIRMF/202302013

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70-74
Goods And Service Tax : A New Era  Tax with special reference to GSTIN Number and HSN Code   —    Dr.(Mrs) Sangeeta Tomar Parihar

PAPER ID: IJIRMF202302014       DOIs:10.2015/IJIRMF/202302014

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75-78
Health Behaviours and Well-being among College and University Students   —  Husenasab Vanageri

PAPER ID: IJIRMF202302015       DOIs:10.2015/IJIRMF/202302015

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79-83
Performance of agriculture with respect to principal crops in Nagaland  —  Pudezono Tase

PAPER ID: IJIRMF202302016       DOIs:10.2015/IJIRMF/202302016

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84-88
FACTORS INFLUENCING THE MOBILE LEARNING AMONG THE HIGHER EDUCATION STUDENTS IN CHENNAI CITY  —  Ms. K. Poorani,   Dr. G. Radhika 

PAPER ID: IJIRMF202302017       DOIs:10.2015/IJIRMF/202302017

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89-98
Development of Flipped Learning Program for Inculcation of Soft Skills to Enhance Teachers’ Competencies in Secondary Schools  —  Dr. Shaikh Ejaz Ahmed Abdul Quddus 

PAPER ID: IJIRMF202302018       DOIs:10.2015/IJIRMF/202302018

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99-102
Two stage cascaded learner architecture for classification of multicategory microarray data  —   Dr. Sheela T,  Santhosh Kumar B N,  Prakasha Raje Urs M.

PAPER ID: IJIRMF202302019       DOIs:10.2015/IJIRMF/202302019

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103-105
Involvement of Indians in state policing in Kenya, up to 1895  —    Enock Mogire Nyakundi

PAPER ID: IJIRMF202302020       DOIs:10.2015/IJIRMF/202302020

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106-111
A STUDY OF CONSUMER PERCEPTIONS ON DIGITAL PAYMENT SYSTEM IN INDIA WITH SPECIAL REFERENCE TO MYSUR DISTRICT  —  Mr. Siddaraju S.

PAPER ID: IJIRMF202302021       DOIs:10.2015/IJIRMF/202302021

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117-122
A Review on Recent Developments in N-Heterocyclic Molecules and Their Biological Applications   —  Bhoomika Gajjar, Hiral Shah, Panchal Dhruv and Seema Kher

PAPER ID: IJIRMF202302022       DOIs:10.2015/IJIRMF/202302022

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123-128
The Impact of Financial Scam Towards Investor’s Behaviour (with reference to Vadodara city)  —  Dr. Mayur Rao, Spandan Devani, Paresh Gautam

PAPER ID: IJIRMF202302023       DOIs:10.2015/IJIRMF/202302023

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129-135
DRUG INDUCED HEPATOTOXICITY: AN UPDATED OVERVIEW  —    Dr. Asif Rasheed, Aamir Khan Yusuf Khan, Arfia Afroze, Qazi Syed Anas Arifi

PAPER ID: IJIRMF202302024       DOIs:10.2015/IJIRMF/202302024

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136-142
Psychological and Physiological Aspects of Doping in Sports  —  Mukesh Sharma

PAPER ID: IJIRMF202302024       DOIs:10.2015/IJIRMF/202302025

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143-150
Role of Yoga and Pranayama During Covid-19 Pandemic Challenges  —  Mukesh Sharma

PAPER ID: IJIRMF202302026       DOIs:10.2015/IJIRMF/202302026

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151-158
Employee Engagement and New Age Work Practices Driven by AI and Mediated by HR Analytics   —  VIDHYA SHREE V,  DR. L.R.K KRISHNAN,

PAPER ID: IJIRMF202302027       DOIs:10.2015/IJIRMF/202302027

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159-165
Impact of AI on Retail Operation and Profitability Moderated by Employee Motivation and Upskilling   —    AKSHAYA. V,  DR. L.R.K. KRISHNAN,

PAPER ID: IJIRMF202302028       DOIs:10.2015/IJIRMF/202302028

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166-171
Exploring the insights of HR Policies and Practices in Indian Context   —    DR. G. VAISHNAVI,  MS. PRIYADARSHINI SINGH SAMANT,  MS. SHRIYA CHANDAN

PAPER ID: IJIRMF202302029       DOIs:10.2015/IJIRMF/202302029

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172-176
A study on employee commitment and job performance of an organization   —    Vivek.R, Abhinav Gurunathan.K, Sindhu.H, V.K Roshan Shiva, Dhanush Hassan. E, Navinkumar. T

PAPER ID: IJIRMF202302030       DOIs:10.2015/IJIRMF/202302030

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177-180
A STUDY ON CONSUMER SATISFACTION ON BOAT PRODUCTS CONSUMER ELECTRONIC SERVICES   —    JUDIS RAJ.S.M,  SHARATH BALAJI,  SURESH KRISHNA M.,  LUTFIYAH MUBEEN A.,  NITHITHA R
SAIPOOJA GOPIKRISHNAN, PAPER ID: IJIRMF202302031       DOIs:10.2015/IJIRMF/202302031 GOOGLE SEARCH
181-184
WAY-FORWARD FOR RURAL WOMEN IN TAMIL NĀDU TO TAP INTO THE TRILLION-   DOLLAR OPPORTUNITY: STRATEGIES AND OPPORTUNITIES  —    DR B. DEVAMAINDAN,  MS VIDHYA ARUMUGAM

PAPER ID: IJIRMF202302032       DOIs:10.2015/IJIRMF/202302032

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185-191
SOCIAL MEDIA MARKETING AND ITS INFLUENCE ON BRAND EQUITY WITH SPECIFIC REFERENCE TO CHENNAI CITY   —    R. SINDHU,  S. SAIRAM

PAPER ID: IJIRMF202302033       DOIs:10.2015/IJIRMF/202302033

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192-199
THE ROLE OF INFLUENCER MARKETING IN THE CONSUMER BUYING BEHAVIOUR OF TWO WHEELERS IN TIRURANGADI TALUK, MALAPPURAM DISTRICT, KERALA   —    SHIBLI K,  DR U FAISAL

PAPER ID: IJIRMF202302034       DOIs:10.2015/IJIRMF/202302034

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200-204
CONSUMER ATTITUDE TOWARDS REPAIR OF ELECTRONIC PRODUCTS  —  MS. R LOGESWARI,   DR. N. KANNAN

PAPER ID: IJIRMF202302035       DOIs:10.2015/IJIRMF/202302035

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205-208
An empirical study on the effects of Moonlight in IT industry,
With special reference to Software Companies in Chennai, Tamil Nadu   —  DR. L. GAYATHRI,   

PAPER ID: IJIRMF202302036      DOIs:10.2015/IJIRMF/202302036

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209-218
A STUDY ON THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER PURCHASE BEHAVIOUR ON CONSUMER GOODS WITH SPECIAL REFERENCE TO CHENNAI CITY.   —    DR. B. DEVAMAINDHAN,  K.S. FELIX AARON.

PAPER ID: IJIRMF202302037       DOIs:10.2015/IJIRMF/202302037

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219-226
AN EMPIRICAL STUDY ON FUNDAMENTAL ANALYSIS OF PHARMACEUTICAL SECTOR IN INDIA.   —    DR.D.YAMUNA,  DR. S. KRISHNAKUMARI,  DR. S DHIVYABHARATHI.

PAPER ID: IJIRMF202302038       DOIs:10.2015/IJIRMF/202302038

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227-230
TEACHER’S PERSPECTIVE TOWARDS VIRTUAL ONLINE CLASSES AND ITS IMPACT ON STUDENTS DURING COVID-19 PANDEMIC   —  DR. LAKSHMI KRISHNAKUMAR

PAPER ID: IJIRMF202302039       DOIs:10.2015/IJIRMF/202302039

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231-241
ETHNIC AND CULTURAL ASPECTS OF INDIA FIGHTING AGAINST THE OUTBREAK OF DEADLY VIRUS CORONA (COVID -19) IN THE COUNTRY.   —  DR. A. SUGANTHA

PAPER ID: IJIRMF202302040       DOIs:10.2015/IJIRMF/202302040

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242-243
A STUDY ON WORKPLACE SAFETY OF DELIVERY PARTNERS   —    DR. U. AMALESHWARI,   MS. ANCY STEPHENO  S.

PAPER ID: IJIRMF202302041       DOIs:10.2015/IJIRMF/202302041

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244-247
A STUDY ON SALES PROMOTION STRATEGY TOWARDS NESTLE PRODUCTS WITH SPECIAL REFERENCE IN SOUTH CHENNAI CITY.  —  DURGA DEVI. E,  MOSES CLINTON. M

PAPER ID: IJIRMF202302042       DOIs:10.2015/IJIRMF/202302042

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248-251
CONSUMER RELIANCE IN INFLUENCER MARKETING   —  R. SRIMATHI

PAPER ID: IJIRMF202302043       DOIs:10.2015/IJIRMF/202302043

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252-255
Relationship between Online Learning and Academic Performance of Students: A Review of Trends and Ways Forward  —  MS. SHABEENA SHAH W,  DR. S. G. BALAJI

PAPER ID: IJIRMF202302044       DOIs:10.2015/IJIRMF/202302044

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256-261
USING THE THEORY OF PLANNED BEHAVIOR TO PREDICT ENTREPRENEURIAL INTENTION AMONG EMPLOYED PROFESSIONALS  —    DR. U. AMALESHWARI,  JEEVITHA. R

PAPER ID: IJIRMF202302045       DOIs:10.2015/IJIRMF/202302045

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262-270
EFFECTS ON DIGITAL CIVILIZATION AND VIRTUAL REVOLUTION – THE ERA OF PERCEIVING METAVERSE – ON ORGANIZATIONAL REVIEW BASED APPROACH   —    DR. U. AMALESHWARI,  SHANMUGAPRIYA, R

PAPER ID: IJIRMF202302046       DOIs:10.2015/IJIRMF/202302046

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271-276
DIGITAL SUPPLY CHAIN: BENEFITS, CHALLENGES AND FUTURE DIRECTIONS   —      S. VIKNESWARAN

PAPER ID: IJIRMF202302047       DOIs:10.2015/IJIRMF/202302047

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277-280
Sentiment Analysis of Earphone Based on Customer Reviews on Amazon  —    DR P C GITA,   PAVAN J K

PAPER ID: IJIRMF202302048       DOIs:10.2015/IJIRMF/202302048

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281-288
A STUDY ON CUSTOMER ATTITUDE TOWARDS INNOVATIVE PRODUCT FEATURES OF PASSENGER CARS IN CHENNAI CITY  —  DR. S. SUGANYA,
DR. JANIS BIBIYANA,  MRS. K. GAYATHRI, 

PAPER ID: IJIRMF202302049      DOIs:10.2015/IJIRMF/202302049 GOOGLE SEARCH

289-292
IMPACT OF SUSTAINABLE SUPPLY CHAIN MANAGEMENT ON MULTINATIONAL CORPORATION   —  Harshavarthini B, Rahul Prakash J, D Arvind, Jayavarshini, Sivaramkrishnan, Muskan

PAPER ID: IJIRMF202302050       DOIs:10.2015/IJIRMF/202302050

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293-297
A STUDY ON CONSUMER PREFERENCE ON UPI PLATFORMS WITH REFERENCE TO CHENNAI CITY    —    DARSHANA K M, PREETHI HASINI , VRIDHI BAGARIA , LAKSHANA, RAKESH SHARMA , NISHANTH P

PAPER ID: IJIRMF202302051       DOIs:10.2015/IJIRMF/202302051

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298-302
GLOBAL MARKETING STRATEGIES OF PFIZER  —    BHARATH R, MITALI MOHTA, KESHAVI V C, KARTHICK G, ADARSH MUNDHRA, HARSHITHA C N.

PAPER ID: IJIRMF202302052       DOIs:10.2015/IJIRMF/202302052

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303-306
A study on the level of awareness of digital payments in India among the Gen Z population  —  Vishal Sharma A, Jaivignesh. G, Suriyaa.SS, Anjali Jha.M, Santhiya D, Raghul P

PAPER ID: IJIRMF202302053       DOIs:10.2015/IJIRMF/202302053

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307-313
IMPLEMENTATION OF AI AND ML TOOLS IN MARKETING MANAGEMENT PROCESS  —  Rasool Basha.H,  Rakesh.N,  Kiran.S, Rithi Bharrathi.S,  Shivani.R, Manshi Dhiran.D

PAPER ID: IJIRMF202302054       DOIs:10.2015/IJIRMF/202302054

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314-319
Conversational Artificial Intelligence In E-Customer Relationship Management  —  Tharoon.B,  Roshan Vivek Sekar,  Rishab Mishra, Nandhini, Harshini Davey, Sarithiraa

PAPER ID: IJIRMF202302055       DOIs:10.2015/IJIRMF/202302055

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320-323
A STUDY ON STRATEGIES ADOPTED BY JIO   —    SANGEETHA .S, AKASH .M , ANN JENNIFER .A.S, VAISHNAVALAKSHMI .V, SANTHOSH .S.P, KISHORE.S

PAPER ID: IJIRMF202302056       DOIs:10.2015/IJIRMF/202302056

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324-328
DIGITAL MARKETING A MULTIDIMENSIONAL GROWTH  —  Dharam Dev B, Sanjai Kumar H, Sanjay Aravind K, Priyadarshini, Parika Murugan, Tushar Johari

PAPER ID: IJIRMF202302057       DOIs:10.2015/IJIRMF/202302057

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329-335
Ethics in Organizations: The Case of Tata Steel Manufacturing Sector  —  Pranev, Harris Rao, Harshitha Dhadeech, Anirudh Pathak, Nirmal raj, Dilli Ganesh

PAPER ID: IJIRMF202302058       DOIs:10.2015/IJIRMF/202302058

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336-340
An investigation on people trust towards digital payment app   —  Vigneshvaran.D, Yash Rathi, Anusha.T.N.S , Bhargavi.S, Snehaa Sriraman, Keerthana.E

PAPER ID: IJIRMF202302059       DOIs:10.2015/IJIRMF/202302059

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341-346
A STUDY ON CONSUMER PREFERENCE ON ONLINE CAB SERVICES  —  Shivesh S R, satheesh Kumar S, Sneha V, Priyadharshini G, Abhi K Patel, Nikkitha

PAPER ID: IJIRMF202302060       DOIs:10.2015/IJIRMF/202302060

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347-351
A STUDY ON CUSTOMER SATISFACTION TOWARDS MORE SUPERMARKETS IN CHENNAI CITY   —  Varshitha V and Abinaya S, Harish JS and Kaushik S, Charumitha and Sathish IG.

PAPER ID: IJIRMF202302061       DOIs:10.2015/IJIRMF/202302061

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352-356
A STUDY ON CONSUMER PREFERENCE ON UPI PLATFORMS WITH REFERENCE TO CHENNAI CITY   —  Pradeep Babu V B, Parswa Keerthy S, Manjari C, Vijay Anand D, Reventh E.

PAPER ID: IJIRMF202302062       DOIs:10.2015/IJIRMF/202302062

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357-362
A STUDY ON CUSTOMER SATISFACTION TOWARDS RELIANCE JIO TELECOMMUNICATION   —  V.S. Preethi, S.Priya dhashini, T.N. Shruthi, K.M. Seshma, S.Nachiappan, J. John Daniel

PAPER ID: IJIRMF202302063       DOIs:10.2015/IJIRMF/202302063

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363-368
A STUDY ON CONSUMER SATISFACTION TOWARDS FOR PERFUME WITH REFERENCE TO CHENNAI CITY  —  RAGHUL, NITHYASHREE I, RIYAS AHAMED , PREMNATH, PREETHI S, DEENADAYALAN

PAPER ID: IJIRMF202302064       DOIs:10.2015/IJIRMF/202302064

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369-374
Influence of Sports-themed movies on aspiring sportspersons of Gujarat  —  Nikhilesh Pathak, Dr. Archana C.N. 

PAPER ID: IJIRMF202302065       DOIs:10.2015/IJIRMF/202302065

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375-385
E-COMMERCE – NEED TOWARDS CONSUMER PROTECTION  —  DR. V. MEENAKSHI

PAPER ID: IJIRMF202302066       DOIs:10.2015/IJIRMF/202302066

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386-388
CONSUMER PERCEPTION TOWARDS DIGITAL MARKETING FOR BUYING HOUSEHOLD ARTICLES AT THE TIME OF PANDEMIC PERIOD IN CHENNAI CITY  —    DR.SUNDRAMEENA SENTHIL,  BHARATHY.I,  AISHWARYA.K,

PAPER ID: IJIRMF202302067       DOIs:10.2015/IJIRMF/202302067

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389-394
Talent acquisition in future: the e-Recruitment process and role of AI  —  GAURAV,  VISHNU PRIYA, SNEHA.V.,  KIRUBA, NIVEDITHA, GOKULA PRIYA

PAPER ID: IJIRMF202302068       DOIs:10.2015/IJIRMF/202302068

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395-400
EVALUATING CUSTOMER PERCEPTION TOWARDS SMART WATCHES WITH REFERENCE TO CHENNAI CITY  —    J.GOKULA KRISHNAN, NANDITA.K, JYOSANA.N, ROSHINI.G, SHAILAJA.S.

PAPER ID: IJIRMF202302069       DOIs:10.2015/IJIRMF/202302069

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401-404
A STUDY ON CONSUMER PREFERENCE TOWARDS SAMSUNG MOBILE PHONE WITH REFERENCE TO CHENNAI CITY  —    KR Revanth , Naveen D, Maneesha , Sangeetha, Vinoth Sreeram, Roshan Sharma 

PAPER ID: IJIRMF202302070       DOIs:10.2015/IJIRMF/202302070

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405-409

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